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[业界] 据调查,超过一半的美国家庭拥有至少一台本世代游戏机

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发表于 2012-3-12 14:26 | 显示全部楼层 |阅读模式
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原文:
According to recent report from data-tracking site Nielsen, over half of U.S. households own a modern console. The numbers show that gaming's popularity is at an all time high, and that'll not be slowing down anytime soon:
Today’s Gaming Landscape:

Over half of households (56 percent) own at least one current generation gaming console as of January 2012, up from 50 percent last year

There is increasing overlap and competition in the mobile / handheld / tablet gaming space: 66 percent of households with kids age 6-12 that own a Nintendo DS or Sony PSP also have an Apple iOS device

Android OS gaming peaks among adults 25-34 while iPhone gaming is distributed more evenly across age segments

Gamers increasingly play across multiple screens: 24 percent play on two or more of a console, a PC or a mobile / tablet device, up from 17 percent in 2009

翻译:

据数据跟踪网站Nielsen最近的一份报告称,一半以上的美国家庭拥有的现代化的游戏设备。这些数字表明,游戏的受欢迎程度目前已经达到了一个前所未有的高度,并且目前看起来不会很快放慢。

今天的游戏局面是:
截至2012年1月,超过一半的家庭(56%)拥有至少一台本世代的游戏机,而这个数字去年是50%

在手机/掌机/平板方面,有越来越多的竞争和重叠:66%的拥有6-12岁孩子的家庭,在拥有自己的任天堂DS或索尼PSP的同时也有一台苹果iOS设备

Android系统的游戏多集中于成年人25-34岁之间,而iPhone游戏更均匀地分布在各个年龄峰段

玩家在多个屏幕上都可以发挥自如:24%的人拥有两个甚至更多的游戏机,PC或者是手机/平板设备,而2009年的这个数字是17%

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