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[业界] WiiU或将替代电视机?

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发表于 2011-8-5 10:38 | 显示全部楼层 |阅读模式
Wii U To Consider The Future Of Televisions
Speaking to investors, Nintendo president, Satoru Iwata, said that Nintendo will market the Wii U as “slightly different” from a regular home console, due to its ability to have the controller itself substitute for a television set. In English press releases, Iwata says, the word “console” is required to help communicate the idea of the system. In Japan, however, the words “home console” will not be used at all.

This is so that Nintendo can communicate the idea of a changing lifestyle, where one no longer needs to sit in front of a television. in order to play a console game. Speaking further on the subject of televisions, Iwata elaborated: “In addition, I would like to use this occasion to talk about something I was hoping to talk about someday. That is, what is going to happen to the TV?”

In Japan, July 24th marked the end of analog television broadcasting after 58 years, switching over to terrestrial digital media broadcasting instead. What this means is that, everyone in Japan that owns an analog television will need to upgrade to digital televisions to watch T.V. The only areas exempt from this switch are those that were affected by the Tohoku earthquake. These areas won’t be required to make the switch to digital until next year.

As a result, several families in Japan have recently upgraded their televisions, and won’t be doing so again any time soon. However, Iwata says that he sees ads in electronics magazines that talk about new televisions with multiple screens or how they can interact with smartphones. For Japanese families, the appeal of the Wii U would be being able to turn their existing T.V. into a multi-screen display that works closely with the Internet.

“Please think that the Wii U is a product that is a combination of a proposal for a ‘new play style that is not restricted to the TV,’ a proposal for a ‘new kind of entertainment using multi-screens’ and also ‘the future of TV’,” Iwata told investors.

He emphasized: “The Wii U is not simply a Wii with a different user interface and we are not proposing to society a performance-enhanced Wii, rather we are proposing hardware with a totally different concept and vision.”
 楼主| 发表于 2011-8-5 10:38 | 显示全部楼层
任天堂总裁岩田聪昨天在接受siliconera(硅纪元)采访时,介绍了wiiu的未来
http://www.siliconera.com/2011/0 ... ure-of-televisions/
在对任天堂股票投资者说,任天堂总裁岩田聪曾表示,任天堂将市场作为“略有不同”,从一个普通的家用游戏机相比,WiiU由于其独特的控制器,有能力替代一台电视机。岩田说道,“console”这个词在英文世界,有帮助通信系统的含义。然而,在日本,“家用游戏机(console)”并不强调这功能。

这使任天堂产生一个想法,一个可以改变沟通的的生活方式,其中重点在于不再需要坐在电视前。为了发挥一个console游戏。难免就会进一步谈到的电视机,岩田阐述:“另外,我想利用这个机会,我希望谈谈未来的哪天。也就是说,电视机在游戏中就会发生什么变化?“

  7月24日日本结束了标志着使用了58年的模拟电视广播,切换到地面数字多媒体广播。这意味着,在日本每个人都拥有一个模拟电视升级到数字电视的需要,未能收看数字电视的唯一地区是东北那些受地震影响的。这些地区将不得不等到明年才能进行数字交换。

  因此,在日本的很多人家最近升级了他们的电视,此过程比以往任何时间都快。电视机销售市场异常火爆,潜力很大,推出WiiU也是顺应市场消费需求。不过,岩田聪说,他认为在电子杂志的广告领域,或者智能手机的电视功能,如何对他们进行交互是很有市场的。对于日本家庭,未来上市的WiiU将能够变身成一个多功能显示屏,将于现有的电视数字信号和互联网,密切配合。

  “请不要认为WiiU是一个单一产品,它是一个组合,当然还不仅限于电视功能,我建议称WiiU为一个”创新的带屏的娱乐使用多功能控制器(碉堡了,这一串词好难翻译)“,也可以通俗叫”未来电视“,”岩田聪告诉投资者。

  他强调:“WiiU是不单纯是一个增强了用户界面的Wii,我们并不是向社会推出一个“性能增强版的Wii”,我们将打造一个完全不同的概念和远见的硬件。”
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