担心海量DLC将洗劫Wii U平台用户？萌大奶，老任将对第三方制定严格的规章

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原文：
Nintendo is hoping the recent addition of Near Field Communication built into the Wii U tablet will help simplify the DLC purchasing process, which Nintendo's president thinks is too complicated.  President Satoru Iwata believes that Nintendo has struggled to establish its online digital games business because online transactions are "not simple enough" for the typical Wii user.

“It is said that with each extra step [in purchasing DLC], the number of consumers drops by one-tenth,” Iwata told investors in a Tokyo financial briefing last week.  “Our challenge is how to improve such steps one by one.”

Nintendo is hoping NFC could be the solution, allowing customers to make purchases with the swipe of a credit card onto the controller.  Basically Nintendo wants to remove the hassle of entering all of the credit card information online.

“If we can provide a system in which consumers can use such e-money, they will far more easily be able to make payments than by entering credit card numbers or purchasing the Nintendo Prepaid Cards at stores,” Iwata said.

Of course, Iwata ensured there would need to be a way to make online transactions simple and swift, yet prevent people from making accidental transactions.  The overall idea, he said, was to establish a "solid system in which consumers will make payments at their will and with a minimal amount of effort."

Iwata admitted to the investors that Nintendo is often too precautious with its online services, but did say Nintendo will make a "bold attempt when the time is ripe".

“Unless the timing is right, we will lose the consumers who do not have an Internet connection," he explained.  “We have not gone so far yet because our developers have a belief that our products should be available to as many people as possible.”

While I'll admit entering credit card information is a bit of a pain, it has never prevented me from actually making a purchase.  Then again, I'm also not the typical Nintendo Wii user.  If you take a step back and look at the overall picture, there are a lot of families and older population that purchased a Wii that really have no prior experience with gaming consoles.  It is those people that, I feel, Nintendo is targeting with their "simplified" purchasing process.

At the same time, the Nintendo Wii is not really known for a great online catalog.  Many of the games, as fellow GameZone writer David Sanchez likes to put it, are "downloadable Nintendo poop".

Nintendo recently announced plans to release the Wii U by the end of 2012

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翻译：
任天堂希望最近公布的WIIU手柄的NFC功能可以有助于简化DLC购买过程，任天堂公司认为之前的太复杂。总裁岩田聪认为，任天堂一直在努力建立网上的数字游戏业务，因为网上交易对于WII用户来说是“远远不够的”。

“根据调查，每进行一个额外的步骤（购买DLC），消费者的数量将下降十分之一，”岩田聪在上周的东京财报会上向各位投资者说，“我们的挑战是，如何一步步的来进行改善。”

任天堂希望NFC可以提供一种解决方法，让顾客通过WIIU的控制器用信用卡进行购买，基本上任天堂想要解决所有进入信用卡输入线上信息的麻烦。

“我们希望能够提供一个系统来让消费者使用一种电子货币，他们将能够比输入信用卡号码或者在商店购买任天堂的预付费卡付款更容易”岩田聪说。

当然，岩田聪保证这将需要一种使网上交易更为简单和迅速的方法，并且要阻止意外交易。他说，总体思路是建立在一个“稳固的系统中，消费者将他们根据他们的意愿进行更方便的支付。”

岩田聪承认，任天堂对于其在线服务往往过于谨慎，但是同时还承诺“如果时机成熟，将进行一次大胆的尝试”。

“除非时机是正确的，否则我们会失去很多没有网络连接的消费者，”他解释说，“我们还没有走这么远是因为我们的开发人员有一个信念，我们的产品应提供给尽可能多的人“。

虽然我承认输入信用卡信息，是有点蛋疼，但这从未阻止我实际购买。再说，我也不是一名典型的任天堂Wii用户。如果你退一步看大局，有很多家庭和老年人口购买Wii，他们以前真的没有关于游戏机的经验。我觉得任天堂是针对这些人进行简化采购流程。

同时，任天堂的Wii也不能真正称为一个完美的在线平台。里面的许多游戏，我的同事GameZone作家大卫桑切斯喜欢把它们称为“ 可以下载的任天堂之屎 “。

任天堂最近宣布，计划2012年底发布的Wii u 。

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在决算说明会中，任天堂表明了对DLC的接受。我虽然并不担心任天堂，但对其他厂商心里没底。我时常感到游戏开发商——我可没说育碧哦——被放任制作海量的DLC，以及设定高昂的DLC价格。他们会不会用收费DLC洗劫Wii U平台的用户？

不必担心，在一段问答环节中，任天堂的首席执行官岩田聪强调他们会针对第三方，制定严厉的规章。“我们有着一个信念，那就是对于广大消费者来说我们的游戏是值得信赖的品牌，这些消费者包括儿童和休闲玩家，他们并不熟悉电子游戏业的趋势。因此，我们有意制定具有一定严厉程度的规章，以使那些消费者能够对我们的游戏感到安心。”

消息来源：Kotaku