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[业界] 微软公布第二季度财报:XBOX360出货630万,总出货量达到5080万台!

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发表于 2011-1-28 11:27 | 显示全部楼层 |阅读模式
新闻来源:http://www.microsoft.com/investo ... Y11/Q2/default.aspx


2011-1-28 07:03 上传
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Microsoft Reports Record $0.77 Earnings Per Share in Second Quarter
Holiday sales and business demand drive record revenue.

REDMOND, Wash. — Jan. 27, 2011 — Microsoft Corp. today announced record second-quarter revenue of $19.95 billion for the quarter ended Dec. 31, 2010. Operating income, net income and diluted earnings per share for the quarter were $8.17 billion, $6.63 billion and $0.77 per share, respectively.

Prior year results reflect the recognition of $1.71 billion of deferred revenue relating to the Windows 7 Upgrade Option program and sales of Windows 7 before general availability in October 2009. Second-quarter growth rates for revenue and earnings per share were 5% and 4%, respectively. Without the deferred recognition in the prior year, second-quarter growth rates for revenue and earnings per share were 15% and 28%, respectively.  

(In millions, except per share amounts)   Three Months Ended December 31,      
   2010 As Reported (GAAP)   2009 As Reported (GAAP)   Deferred Revenue Recognition    2009 As Adjusted (Non-GAAP)   Percentage Change
(GAAP)   Percentage Change (Non-GAAP)
                  
Revenue   $19,953   $19,022   $1,711   $17,311   5%   15%
                  
Operating Income   $8,165   $8,513   $1,711   $6,802   -4%   20%
                  
Diluted Earnings Per Share   $0.77   $0.74   $0.14   $0.60   4%   28%

“We are enthusiastic about the consumer response to our holiday lineup of products, including the launch of Kinect. The 8 million units of Kinect sensors sold in just 60 days far exceeded our expectations,” said Peter Klein, chief financial officer at Microsoft. “The pace of business spending, combined with strong consumer demand, led to another quarter of operating margin expansion and solid earnings per share growth.”
Among the factors driving Microsoft’s record revenues and earnings per share was the 55% growth in revenue for the Entertainment & Devices Division, as the success of the Kinect sensor boosted sales of Xbox 360 consoles, Xbox Live subscriptions and Xbox games.
Microsoft Business Division revenue grew 24% year-over-year.  Office 2010 is the fastest-selling consumer version of Office in history, with license sales over 50% ahead of Office 2007 over an equivalent period following launch.
“Business demand for our productivity and infrastructure products and cloud solutions is strong. Office had a huge quarter, exceeding everyone’s expectations, and our roadmap for cloud productivity with Office 365 makes products like SharePoint, Exchange, Lync and Dynamics CRM even more attractive to our customers,” said Kevin Turner, chief operating officer at Microsoft. “Windows 7 continues to be the fastest-growing operating system in history, and our recent System on a Chip announcement demonstrates our commitment that Windows will have the power and flexibility to run everywhere and on every device.”

Among the other product and business highlights Microsoft reported in the quarter:
•   Microsoft announced it has now sold over 300 million Windows 7 licenses, and Windows 7 is now running on over 20% of Internet-connected PCs.  
•   Windows Phone 7 launched during the quarter in 30 countries and on 60 operators and nine different devices. Microsoft announced developers are adding Windows Phone 7 applications to the marketplace at a rate of over 100 per day.
•   Bing completed the integration of Yahoo! search in the U.S. and Canada and continues to gain share.
•   Windows Azure developer momentum continued this quarter, with Pixar Animation Studios, ADP with NVoicePay and others demonstrating compelling uses of the platform.
•   Internet Explorer 9 is Microsoft’s fastest downloaded beta browser of all time with over 20 million downloads to date.
•   At International CES 2011 in early January, Microsoft announced that the next version of Windows will support System on a Chip architectures.
•   The company announced that during the quarter, it bought back $5 billion in stock and declared $1.3 billion in dividends.
 楼主| 发表于 2011-1-28 11:28 | 显示全部楼层
主要内容概括:

1. 本季度向市场推出了KINECT,并且成功在60天之内出货800万,打破预期目标;
2. XBOX360本季度共出货630万台,2010年1月至12月共出货1210万,XBOX360发售至今共出货5080万台,2010年无可争议的成为XBOX历史上(XBOX+XBOX360)最成功的一年;
3. 对比同样成功的2008年,2010年XBOX360有10%的增长,其中北美有着惊人的48%的增长率。不过同时期,日本出现了更加严重的下滑,欧洲也仅有小于10%的增长,总体增长率低于预期;
4. WINDOWS 7系统已经出售了3亿份, 目前在占有互联网计算机领域的20%市场份额;
5. WINDOWS PHONE 7系统的手机目前已经面向30个国家销售,针对WP7系统开发的各种应用平均每天超过100个被加入到卖场之中;
6. 搜索引擎BING和YAHOO在美国和加拿大完成系统结合,并继续获得更大的市场份额;
7. IE9 BETA成为微软历史上下载最快的BETA浏览器,目前已经有超过2000万的下载量;
8. CES 2011上微软宣布下一代WINDOWS操作系统将支持SOC技术;
9. 微软娱乐设备部门实现了55%的业绩增长,主要归功于KINECT和XBOX360 SLIM的热销;
10. XBOX LIVE会员实现30%的增长。

以下送上XBOX360历年出货量:

      Jan - Sept Shipments                      Jan - Dec Shipments
2006            4.5m                                               8.9m
2007            3.0m                                               7.3m
2008            4.8m                                               10.8m
2009            5.0m                                               10.2m
2010            5.8m                                               12.1m
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